Do you make things happen?! Are you an authentic leader? Are you able to define your personal brand? How do you live out your personal brand each day?Life experiences combined with your own interpersonal traits, collectively emote a personal brand – something nebulous yet completely understandable. A concept that when understood, is powerful in both personal and professional endeavors. Hence the purpose of this book.The book chapters depict many life lessons, words of advice and a few stories that tie directly to a personal brand model – the Live It Out (LIO) model. Key messages within the book link to one of the cornerstone focus areas within the model including Self, Faith, Community, Family, Work/Career, and Outside Influences.