The Right Brand - How To Create Your Personal Brand

Coke. Nike. McDonald's. You. What do they all have in common? They are all a brand--including you. Just like Nike is known for its "swoosh" and McDonald's for its golden arches, you also create your personal brand in the workplace. You want to make sure your brand is one that stands out in a positive way in the laboratory.

How do you go about creating your own brand? ADVANCE got a panel of experts together to advise you on this topic.