I had the opportunity to attend a PR event two weeks ago here in Atlanta where Peter Shankman (www.shankman.com) was the keynote speaker. Peter is an entrepreneur, networking guru, speaker, founder of HARO and much more. He offered some interesting insights on social media and personal branding. Four key elements of social media: Trust: Organizations and individuals must be transparent and honest when using social media as a mechanism for communication. Relevance: Content must be relevant to the receiver - timely, in the right format, and delivered via the appropriate channel for the consumer to accept the content. Brevity: The average attention span of an individual consumer is 1-2 paragraphs of content (at most) and seconds at most in the world of "live" ads. Top-of-Mind: In the mind of the consumer, is your content in the uppermost level of consciousness? Do people associate with your brand?
And on the subject of personal branding: Failure: Be ready to fail, prepare to succeed. If it works, keep doing it. If it doesn't work, go find something else. Brand: When you make it about everybody else, you make it about you. Invest in the development of your personal brand. Network: Make time to cultivate your network regularly. Do not wait until the day when you "need" your network to make the first phone call.