FOX Sports and SportSouth Launch College Football Programming Featuring Lawrence

FOX Sports and SportSouth Launch College Football Programming Featuring Lawrence

NASHVILLE – August 31, 2011 – Thirteen million football fans will soon hear a new theme from multi-platinum recording artist Tracy Lawrence as FOX Sports South and SportSouth launch their biggest college football kickoff campaign in the networks’ history, showcasing the song “Saturday In The South.”

Lawrence’s “Saturday In The South” debuts Thursday, September 1, and will be the music centerpiece for the FOX Sports and SportSouth college football campaigns. The networks will broadcast over 70 games from the SEC, ACC, Conference USA, Big 12 and Pac-12 and the weekly college football shows SEC Gridiron LIVE and The NEW College Football Show during the season.

“FOX Sports South was looking for an “anthem” to showcase their college football coverage, and be used in promoting the “tonnage” of football on the networks,” said Michael Brouder, Director of Marketing and Network Presentation of FOX Sports South. “Saturday In The South” will be showcased in weekly on-air promotions and in-game highlight packages in and around the games that FOX Sports South and SportSouth televise.”

In addition, the “Saturday In The South” will be featured in all promotional tune-in messaging of college football games.

The network is exploring additional opportunities to shoot a video to incorporate Lawrence performing the song for the campaign.


About Tracy Lawrence Tracy Lawrence is a one of Country music’s most recognizable voices with songs such as "Paint Me A Birmingham," "Time Marches On," and "Find Out Who Your Friends Are."  In 2011, the critically acclaimed, multi-platinum selling artist celebrates twenty-years of music and has enjoyed twenty-two songs on the Billboard top ten charts with eighteen number one singles. For more information on Tracy Lawrence visit:

About FOX Sports South The FOX Sports regional networks serving the Southeast – FOX Sports South, FOX Sports Carolinas, FOX Sports Tennessee and SportSouth – collectively reach more than 12.9 million cable and satellite households in seven states across the Southeast.  They are the television home of the Atlanta Braves, Atlanta Hawks, Carolina Hurricanes, Charlotte Bobcats, Memphis Grizzlies and Nashville Predators, as well as the Atlantic Coast Conference, Conference USA, Southeastern Conference, Big 12 Conference and Pac-12 Conference, and offer expanded coverage of the University of Kentucky, University of South Carolina and University of Tennessee.  Combined, the four networks produce more than 800 live local events each year.  For more information, please visit, and